Staging, pictures, repairs, showings, removing the dogs, cleaning, laundry, and everything else that comes with selling your home can suck the life right out of you. It is a complex process that involves work and sacrifice on your end. We get it, and we’re here to help.
Our goal for you is simple – Sell your home and provide a great experience built on trust and communication. You are unique. Your home is unique, and so is your reason for selling. There is no such thing as a “one size fits all” plan that makes sense for everyone. Our agents take the time to craft a selling strategy personalized for you, your home, and your circumstances.
Here are some things you can expect from your agent:
Pricing with Purpose – Our agents are bona fide neighborhood experts. Our agents live and breathe the areas they serve and will provide invaluable insight. They can tell you about the best spot to grab a bite to eat, a great dog walker, where to get coffee and take hot yoga classes. What does this have to do with pricing? Pricing your home is about understanding the whole picture. From the features of your home to the features of your neighborhood. It all matters.
We will establish a pricing strategy with context to show you where your home fits into the fabric of the community, which will allow you to decide the most compelling price. Your agent may even suggest increasing or decreasing the price right before you “go live” to establish the most advantageous place in the market. Remember, the goal is to sell your home, not just list it.
Storytelling Genius – Every home has a story. We believe great marketing is about great storytelling, and we want to tell your story. When you meet with one of our agents, tell them why you love your home, how you utilized the space and reminisce about your favorite memories. We care. We will build a comprehensive marketing plan to make an emotional connection with a potential buyer.
But, a story is more than just words on a website. We will provide professional photography for MLS and search sites. Walk through videos allowing buyers to get a feel for the floor plan. Creative pictures for Instagram and fun videos for Snap. When a professionally drawn floorpan will provide insight for a buyer, we’ll have one drawn up. There are so many tools your agent has to choose from. Our goal is to gain the most exposure for your home – whether that means hosting an open house with a barista, or investing in professional drone shots to showcase the acreage – we’re focused on highlighting the best elements of your home. Combining modern marketing with pricing expertise gives us the best chance to sell your home in the shortest amount of time and for the most money.
Win-Win Negotiations – Developing a great marketing plan is only half the battle! Selling your home requires much more than great pictures and the right price. Our agents work tirelessly on your behalf to negotiate the best possible terms for you. We take everything into account – the overall offer, including the price, the timing, the amount of deposits, and special requests from the buyer to help you evaluate each offer in context and select the one that best fits your goals. It is not always complicated but it is complex. Our strategic negotiating skills are rooted in the win-win philosophy. Our job is to showcase why your home is worth the asking price and then identify the things that are most important to you. Our agents will make strategic trade-offs that will result in the most favorable terms for you.
Ninja Paperwork Skills – Few people actually enjoy paperwork, but our agents are experts and here’s why you should care. Contracts change every year. What may have been true 10 years ago is different than 5 years ago, and it’s almost certainly different than what is true today. Regulations change constantly and they impact sellers and buyers. Our agents know how to protect you and your interests in an ever changing regulatory environment. It sounds tedious but it is often overlooked. Not here. Our agents will ensure you understand every element of the contract and process along the way. This allows you to have the utmost confidence that anything you agree to is clear and concise, so there are no surprises later on.
If you would like more info about our listing services, click below to give us a quick call or fill out this short form. We’ll connect you with a local market expert to answer your questions.
Pay What You Want – We are hard at work on a new experience based program for Sellers called Pay What You Want. You can read more here, and if you’re intrigued, we’re happy to connect you with an agent in your market who offers PWYW.
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